Join us at Harley-Davidson Rally Point every Wednesday evening starting May 29-July 17 for the 2024 Music on Main Summer Event Series. You will find a little something for everyone in the family. Kids will love the free bounce house and several new attractions!

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Official Sturgis Events

Sturgis, SD means legendary fun, and we have your one-stop shop for events throughout the year right here.  Find everything from world-class events to 5K fundraisers – and everything in between.

Whether you are planning a weekend getaway, immersing yourself in local culture, or celebrating the seasons, you are certain to find the perfect event or festival right here in Sturgis.  Sit and listen to Music on Main, ride in a mountain bike event or experience the traditions of the Sturgis® Motorcycle Rally™ that made Sturgis, SD what it is today.  No matter what time of year you are visiting, or what you want to explore – there is an event, festival, or special occasion happening nearby.

Are you an automotive enthusiast?  We have you covered with our premier Camaro and Mustang Rallies.  Love racing?  You can’t beat the Off-Road Rally races.  If you like endurance sports, we have you covered with the Tatanka Mountain Bike Race and the Black Hills 100.  The season doesn’t matter – we celebrate them all and invite you to join in the fun here in Legendary Sturgis, South Dakota.

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